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Development Commission Meeting Minutes
February 28th, 2013
Meeting Called to Order:
Next Meeting Date:
March 28th, 2013
Council Liaison-Mayor Gerry Welch
Staff Liaison-Mara Perry
Call to Order
Pat Richards, Chair, called the
meeting to order at 8:00 a.m.
Review of Minutes
The minutes were reviewed from
the January meeting. Chalegne motioned for approval with a second from Lee.
All voted in favor.
Update on PR
The Mayor reviewed a number of
items that were underway by the PR Committee including the Spring/Summer Insert
to the Recreation Brochure that will also be sent out as a separate mailing.
She also indicated that the committee is looking at ways to communicate on a
larger scale with businesses and attempting to coordinate these efforts among
Sue stated that 100 wreaths for
the 2013 holiday season have been ordered. That is twice the quantity of
wreaths ordered for the 2012 holiday season.
Mara commented that she received
some information on Where magazine and is passing it on to the PR Committee.
This magazine goes to the same places such as hotels as the CVC literature.
Mara stated that they currently have available advertising space on the back
cover of their current publication if there is interest.
Planning Next All Business
The next all business meeting will
be on Thursday, March 7th at the Recreation Complex. Topics that we
plan to discuss include the following:
Sally Huck, media buyer, guest speaker; will communicate with
business owners on where to put resources for advertising…how to get the most
for our money.
Overview of BDC and various programs (including gift certificate
Communication Efforts…determine the method and what type of
information business owners want to hear from the City to keep in touch with
what is going on around town.
Update on the PR Committee…what have we done so far
Explore Webster Groves website
Quick Review on CVC—bring copies of magazines (Pat will get from
Mary and Nancy)
Review of Explore WG
Mara gave an update of the
website and stated that she is looking into a mobile website that has search
optimization functions. She also indicated that in some Best Practices for
2013, it states that one shouldn’t spend a lot of money on websites but to make
them mobile; people can find so much information now on their phones through
applications. Mara and Joan will meet with a local company who does this next
Pat indicated that she thinks
that we lost site of the initial goal of the Explore Webster Groves website,
where it was to be both a fun, interactive website as well as one that would
replace Old Orchard’s site, Old Webster’s site, and others. It was agreed that
a committee meet to review the current needs of the community regarding the
website, whether the website will provide needed uses for the community, or
whether upon our evaluation we find that the website is really not a valuable
tool and we need to seek alternative communication venues with our business
owners. The committee will consist of the following members: Chalegne, Sue,
Greg, Pat, Gerry, and Mara.
Mara also handed out copies of
Constant Contacting training programs for anyone who uses this communication
contact and needs more training.
The following items will be held
open for numbers for the Fiscal Year 2014 budget: Website
For the Business Forums that take
place bi-annually, approximately $1,000 will be requested for a few breakfast
items and other supplies for these meetings.
Mara gave an update to the group
about various business activities going on in Webster Groves. She indicated
that three different businesses are wanting the Dr. Jazz facility. She also stated
that a business is looking at opening in the Novus building, one in Reliable
Life, and a CPA has moved into the Kenary Florist Shop. Julie Campbell is
moving one building west and a dance studio is taking her spot.
mentioned that CVS is going for
its final reading of its plat at the next City Council meeting. Architextures
bought the Goetz building in Crossroads and the Gallery is moving to the Old
Webster Records building. There is also interest expressed by a business owner
to sell tires from a vacant building on the corner of Gray and Bid Bend (across
from Art of Entertaining).
The next meeting will be held on
Thursday, March 28, 2013 at 8:00 a.m.
The meeting was adjourned at 9:15