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Development Commission Meeting Minutes
August 23rd, 2012
Meeting Called to Order:
Next Meeting Date:
September 27th, 2012
-Council Liaison-Mayor Gerry Welch
-Staff Liaison-Mara Perry
Call to Order
Pat Richards, Chair, called the
meeting to order at 8:11 a.m.
Review of July Minutes
The minutes were reviewed from
the July meeting. Sue Sullivan motioned for approval, with a second from Julie
Campbell. All voted in favor.
Vacant Building Ordinance
Mara Perry gave an update on the vacant
building ordinance. She explained that both the original ordinance for third
reading and an alternate ordinance for first and second reading were on the
City Council agenda. The original ordinance was voted down and the alternate
was moved forward through the first and second reading. The alternate
ordinance creates a new vacant non-residential building inspection section
under the current Property Maintenance section of the code. Mara explained
that they also added a new “certificate of life-safety” and a definition for
vacant non-residential buildings. The section on window coverings was added to
the interior inspection section. Pat Richards asked whether this would be a
yearly inspection. Mara explained that this would be every other year. The
Mayor discussed the recent litigation against the City of Ferguson regarding
one of their new ordinances for rental properties.
Marketing the City as a
Pat started the discussion
regarding advertising for the City as a whole and the need to market the City.
The group discussed the differences between virtual and paper marketing and the
pros and cons of the two media. Maplewood currently sends out a hard copy
flyer of some of the updates events and projects that they are working on.
Discussion of the cost implications to this were brought up. Mara asked how
many people were receiving and reading the Planning and Development newsletter
that is sent out monthly. Many of the commission members do not get this
e-mail. Lee brought up the Webster Kirkwood Times as being where many people
hear about things going on in the City. Discussion then was directed to how can
people be Ambassadors for the City and promote the City.
Marketing ideas were discussed
including: WHERE magazine and the Menu Guide; the CVC marketing; marketing to
patrons of the Rep and Opera Theater; Alive magazine; Town and Style and where
to put ads for the City at large.
Business Communications –
How do we reach our businesses?
The discussion of how to market the
City led directly into the concerns about how the businesses communicate with
one another within their districts and between districts. How do you engage
business owners and how to get them to be Ambassadors for the community became
a key issue.
The question of what kind of
e-mail and mailing lists for each of the Districts and trade associations was
discussed. The Mayor brought up that Old Orchard is hiring a staff person who
can help get a contact list together. Ellen currently keeps a list for Old
Webster. The trade associations have other lists. The Chamber also has a
different list that can overlap with all the others.
Goals for the BDC
Discussion revolved around goals
being tied to both the issue of marketing and communication.
better communication between businesses
contact information for both electronic and hard copy distribution to the
various members of all the organizations that is kept up to date
how to get messages out
networking among businesses
The next meeting will be held on
Thursday, September 27th, 2012 at 8:00 a.m.
The meeting was adjourned at 9:18